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- Business Development & Strategic Partnerships Lead (Sales for Creative Agency)
Description
OVERVIEW
We’re a creative production agency that partners with enterprise brands (think Microsoft, Amazon) to tell complex stories through design, video, animation, and immersive content.We’re hiring a Business Development & Strategic Partnerships Lead to build and run a relationship-led growth engine. This person understands enterprise marketing and creative needs, brings a real network of decision-makers, and is responsible for both opening new client relationships and helping existing accounts grow.
This is a hands-on sales role focused on new mid-market and enterprise clients and strategic partners. You’ll be responsible for building pipeline, opening doors, and driving new-logo revenue, not just setting strategy.
WHAT YOU'LL BRING
- Proven B2B sales / BD experience: 5+ years in business development or sales for a creative agency, production company, marketing services firm, or closely related B2B services.
- A track record of winning new client accounts (not just managing existing ones).
- An existing network (rolodex) of mid-market and enterprise-level contacts of Marketing, Brand, Corp Comms and Learning & Development leaders
- Hands-on, accountable approach: You’re willing to do the work: research, outreach, follow-up, and steady pipeline management.
- Strategic thinker: able to translate partner business priorities into potential project opportunities
- Strong storytelling and framing skills – you can take a complex initiative and frame how creative content solves a business problem.
- Experience with long sales cycles and enterprise procurement processes; you’re patient, persistent, and organized.
- High emotional intelligence: You know when to push, when to pause, and how to be direct without being abrasive.
WHAT YOU'LL OWN
- Build and maintain a focused list of target enterprise accounts aligned to our ideal client profile.
- Use your existing relationships and research to identify the right VP/Director level buyers in marketing, brand, corporate communications, and L&D.
- Identify and pursue partnerships with consulting firms, learning and event platforms, and other complementary vendors that help VMG reach the right mid-market and enterprise buyers.
- Use a mix of channels (email, LinkedIn, calls, events, referrals) to create consistent, high-quality discovery meetings.
- Proactive daily and ongoing outreach and prospecting
- Lead discovery and early strategy conversations with new prospects, partnering with our Account Manager when needed.
- Identify whitespace opportunities: new departments, geographies, programs, or use cases where our work could add value.
- Turning client priorities into concrete next steps and proposals
- Lead Management: Use our CRM (HubSpot) to track accounts, contacts, activities, and stages so we have a reliable view of what’s in play.
COMPENSATION
Base + bonus commission structure. We look at your background, skills, and track record opening doors with mid-market and enterprise clients when determining where you land in the base pay range.
TO APPLY
- Submit your resume and a cover letter that tells us who you are and why this type of role at a creative production agency interests you.
- Complete the application questions so we can understand how you have used partnerships and programs to create growth in past roles.
Requirements
REQUIREMENTS
- 5+ years in B2B sales / business development, ideally within a creative, marketing, or related services environment
- Proven track record of winning new mid-market and/or enterprise client accounts
- Existing network of VP/Director-level contacts in Marketing, Brand, Corporate Communications, or L&D
- Comfortable with outbound prospecting (email, LinkedIn, phone, events) and long sales cycles
- Experience using a CRM (HubSpot or similar) to manage pipeline
